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Content Marketing Specialist Certification Quiz

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Question 1 of 21

1. Question
Content marketing is…
- Creating and distributing valuable, relevant and consistent content
- Writing long blog posts for your fancy website
- Creating content
- Essential for building your business
Correct

Incorrect
Question 2 of 21

2. Question
The content marketing flow is
- Inspire and convert
- Educate and convert
- entertain, inspire, educate and convert
- Only to convert
Correct

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Question 3 of 21

3. Question
A lesson is also known as
- Storytelling
- The conflict in storytelling
- Finding purpose and meaning
- Told in the 1st person perspective
Correct

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Question 4 of 21

4. Question
Content must have its flow in order to
- Satisfy rational and emotional needs to take a prospect from awareness to purchase stage
- Tell a memorable story
- Make someone emotional
- Educate, entertain and inspire
Correct

Incorrect
Question 5 of 21

5. Question
The Smart Technique means
- Story telling, measurable, attainable, relevant, time frame
- Specific, measurable, attainable, relevant, time frame
- Shaqir, Money, Aspirational, Real Results, Tough
- It’s for goal setting purposes
Correct

Incorrect
Question 6 of 21

6. Question
A short term goal
- To show up on google
- To increase revenue by 100x
- To increase brand awareness
- Increase sales of your digital products
Correct

Incorrect
Question 7 of 21

7. Question
An effective content marketing plan has a really precise customer avatar
- True
- False
Correct

Incorrect
Question 8 of 21

8. Question
Your solution is comprised of two parts
- Pure value and offer
- It’s only one part to solve a problem
- Problem solving and data collection
- Entertaining and inspiring
Correct

Incorrect
Question 9 of 21

9. Question
Podcasts and blogs are the only true formats to give you content success
- True
- False
Correct

Incorrect
Question 10 of 21

10. Question
Content promotion can be done
- By only having a firm email subscriber list that responds to you
- Social media ads, email lists, banner ads, ppc, seo
- Creating one blog at a time
- Having someone write an article for you
Correct

Incorrect
Question 11 of 21

11. Question
Measuring results is important because
- It’s not and does not have to be done for this stage
- It will give you clarity and focus
- Then you know how much money you are spending
- What can be measure can be improved
Correct

Incorrect
Question 12 of 21

12. Question
A podcast is
- A digital audio file made available on the internet
- One way to create content
- Like having your own radio show
- All of the above
Correct

Incorrect
Question 13 of 21

13. Question
A video template can be broken down to
- Claim, credibility, content, call to action
- Record the video, upload the video and post the video
- Replicate easily for others
- Is very specific and must be duplicated exactly
Correct

Incorrect
Question 14 of 21

14. Question
A mind map is
- Outdated and for the older generation
- Information effectively represented visually
- Overwhelming
- None of the above
Correct

Incorrect
Question 15 of 21

15. Question
Repurposing content is
- Illegal and not to be done
- Not useful nor beneficial
- Turning one of your content creation and taking it for other platforms
- Taking other peoples ideas and making it your own
Correct

Incorrect
Question 16 of 21

16. Question
Presentation of content matters
- True
- False
Correct

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Question 17 of 21

17. Question
You don’t need to promote your content
- Is the truth because things will come naturally with great content
- Is a common misconception regarding content promotion
- Is because great content goes viral on its own
- Because you get conversion from good content naturally
Correct

Incorrect
Question 18 of 21

18. Question
Email broadcast campaigns
- Only have one way to sell
- Is the least effective way to drive hyper responsive traffic to your content
- Only for pre-selling
- None of the above
Correct

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Question 19 of 21

19. Question
Paid ad campaigns for content promotion
- Are not needed
- Have two options, direct promotion and opt-in promotion
- Means to start on all platforms and diversify your ad spend
- Launching a campaign on fb
Correct

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Question 20 of 21

20. Question
Campaigns need to be optimized before producing desirable results
- True
- False
Correct

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Question 21 of 21

21. Question
If you have a high cost per sale
- That means you’re doing it right, the more you spend on the customer the more they pay for you
- Means improve your sales funnel and your messaging
- Your ads are working
- Your adjacent wants what you’re selling
Correct

Incorrect

Category : Uncategorized

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Reviews :

Students : Unlimited Members

Instructor : Sohail Irfan

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