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Quiz for : Direct Response Copywriting Certification Quiz Status : Not Finished

Direct Response Copy writing Certification Quiz

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Question 1 of 20

1. Question
The art and science of writing persuasive content to positively influence people is
- Copy writing
- The definition of the company Apple
- Branding
- Impactful
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Question 2 of 20

2. Question
Copywriting helps improve your entire marketing
- True
- False
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Question 3 of 20

3. Question
Human psychology is important in sales
- True
- False
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Question 4 of 20

4. Question
What is Reciprocity
- The single most powerful tool to create influence and goodwill
- Giving value
- Human nature
- Gives authority
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Question 5 of 20

5. Question
W.I.I.F.M stands for
- What informational is for me?
- What is in it for me?
- Will I inform friends more?
- None of the above
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Question 6 of 20

6. Question
Being clear with who your customers are is effective content marketing
- True
- False
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Question 7 of 20

7. Question
The less specific your audience, the more desire they will have for your product
- True
- False
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Question 8 of 20

8. Question
To Overcome selling resistance
- You must connect with your prospects then offer solutions
- Give a harder sell
- Let the sale go
- Not pressure the prospect
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Question 9 of 20

9. Question
Showing excitement and enthusiasm
- Is true passion
- Is only one aspect of writing with passion
- Wont make you money
- Is loving your life and your business
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Question 10 of 20

10. Question
Making a human connection with your audience
- Is your goal as a marketer
- Is storytelling
- Is communication your feelings
- None of the above
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Question 11 of 20

11. Question
What is the difference between a feature vs a benefit
- Features are about the products and benefits are about the seller
- Features are not related to marketing
- Features are the raw facts and benefits are the psychological link between you and your customer
- Features are listed in bullet points and benefits are written in paragraph form
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Question 12 of 20

12. Question
A strong emotional reaction is created by
- Features
- Benefits
- Losing an immense amount of money
- Scarcity
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Question 13 of 20

13. Question
USP stands for
- Unique Selling proposition (the one big thing)
- Unidentified space propeller
- Unique sales pitch (the one core offer)
- None of the above
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Question 14 of 20

14. Question
An attention grabbing headline will
- Be short and condensed
- Tap into the customers core belief and get them to read the rest of your offer
- Will avoid supercharged words such as “discover” or “Introducing
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Question 15 of 20

15. Question
Offer lead is the more indirect lead
- True
- False
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Question 16 of 20

16. Question
A P.S is most likely the only thing someone will read in a mass email
- True
- False
Correct

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Question 17 of 20

17. Question
The Three H Formula is
- Heres what you need, heres what we have, heres how we can help
- How, here, home
- How to be a top speaker, how to achieve your business, how to buy
- Here what I have got, here what I will do for you, here how to get it
Correct

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Question 18 of 20

18. Question
PAS Formula means
- Pass the information along
- Proposition, algorithm, system
- Problem agitation, solution
- None of the above
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Question 19 of 20

19. Question
Attention, Interest, Desire and Action is an example of a sales copy forumla
- True
- False
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Question 20 of 20

20. Question
A pre-headline is good because
- It identifies your audience
- It’s not actually good
- It’s the title of the sales copy
- It bring attention
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Category : Uncategorized

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Students : Unlimited Members

Instructor : Sohail Irfan

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