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Email Marketing Specialist Certification Quiz

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Question 1 of 27

1. Question
In email marketing, every email must contain:
- At least 200 words of content
- An Unsubscribe link
- A reply address
- Your privacy policy
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Question 2 of 27

2. Question
Email marketing is extremely effective for many reasons. What is one of the most important ones?
- It's very cheap
- You can reach a wide audience
- You're building lasting relationships
- Few marketers are using it
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Question 3 of 27

3. Question
What is the goal of using email marketing as an announcement and pre-sell tool?
- Driving as many clicks as possible
- Giving value
- Entertaining the readers
- Building a relationship
Correct

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Question 4 of 27

4. Question
If you’re using emails as a complete sales generation tool, your email copy needs to be:
- As short as possible
- Long and value-driven
- Curiosity invoking
- Mostly focused on your story
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Question 5 of 27

5. Question
Which one of these is NOT a key factor for email marketing success?
- Great product
- Effective email marketing campaign
- Responsive email list
- Extensive knowledge of email marketing strategies
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Question 6 of 27

6. Question
A responsive audience is an audience that:
- Is interested in hearing your solution
- Wants to learn only the basics
- Wants to get in touch with you
- Doesn't want to hear about your product
Correct

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Question 7 of 27

7. Question
A good lead magnet is a free deliverable that:
- Presents you as an expert in your field
- Attracts the right subscribers
- Builds trust and motivates people to opt in
- All of the above
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Question 8 of 27

8. Question
Customer Journey is a process through which a person goes from becoming familiar with your brand to becoming a raving fan and a promoter of your services.
- True
- False
Correct

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Question 9 of 27

9. Question
What is the role of email marketing in the customer journey?
- Introducing your brand in the first stages
- Turning customers into fans
- Moving customers from one stage to the next
- Teaching customers how to use your products or services
Correct

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Question 10 of 27

10. Question
Promotional emails are used to:
- Gain your audience's trust
- Get people to take action
- Give your audience updates
- Build deep relationships
Correct

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Question 11 of 27

11. Question
What are broadcast emails?
- Emails sent to your whole list or one section
- Custom emails for each subscriber
- Pre-written emails sent each day
- Emails related to webinars
Correct

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Question 12 of 27

12. Question
What is indoctrination?
- Persuading your audience to trust you
- Giving your audience value from the beginning
- Reaching out to your subscribers who haven't bought anything for 30 – 60 days
- Welcoming new subscribers and showing them what they can expect from you
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Question 13 of 27

13. Question
Ascension emails are designed to:
- Tell your new subscribers what the next step is
- Turn subscribers into conversions
- Turn buyers into multi-buyers
- Divide subscribers into different lists
Correct

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Question 14 of 27

14. Question
Being apologetic and subtle about asking for the sale can actually help you sell more.
- True
- False
Correct

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Question 15 of 27

15. Question
Why can unsubscribes be considered good?
- Because most people unsubscribe by mistake
- Because only those really interested to buy stay on your list
- Because it's easier to manage a smaller list
- All of the above
Correct

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Question 16 of 27

16. Question
When writing an email, your main focus should be on:
- Providing value and selling
- Keeping grammar mistakes to a minimum
- Giving lots of content in every email
- Using formal language
Correct

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Question 17 of 27

17. Question
Which of the following is NOT a reason why people buy?
- Personal gain
- Fear of missing out
- Logic and research
- Social scrutiny
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Question 18 of 27

18. Question
‘70% off sale ends at midnight’ is an example of what type of an email subject line?
- Curiosity/Blind subject line
- Scarcity/Urgency subject line
- Direct/Benefit subject line
- Proof/Result subject line
Correct

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Question 19 of 27

19. Question
Contrarian View Emails are emails based on:
- An unusual story that happened to you
- Common questions your audience has
- Your philosophical view on a certain subject
- An unpopular opinion
Correct

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Question 20 of 27

20. Question
What is the purpose of a Call To Action (CTA) in the email?
- Getting readers to buy your product right away
- Getting readers to take the next step
- Getting readers to your website
- Getting readers to open your next email
Correct

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Question 21 of 27

21. Question
Promoting multiple products at once in an email:
- Is something you should never do
- Is recommended only rarely
- Is a great idea and can increase conversions
- Should be done only in the PS section of the email
Correct

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Question 22 of 27

22. Question
The primary email marketing metrics are all focused on:
- Conversion
- Clicks
- Unsubscribes
- Segmentation
Correct

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Question 23 of 27

23. Question
The simplest and fastest way to improve your daily revenue is to:
- Promote high-ticket offers
- Offer discounts
- Send out several emails a day
- Insert more than one CTA per email
Correct

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Question 24 of 27

24. Question
‘Bounce rate’ is the percentage of:
- People who opened your email
- People who unsubscribed from your list
- People who clicked on the link in your email
- Emails that weren't delivered
Correct

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Question 25 of 27

25. Question
Engagement-based segmentation means dividing your email list based on:
- Audience's age, gender and income level
- Factors like opens and clicks
- Subscribers' location
- Audience's buying activity
Correct

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Question 26 of 27

26. Question
Website behavior is the way your subscribers interact with your website.
- True
- False
Correct

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Question 27 of 27

27. Question
To improve your email marketing results, you need to:
- Constantly change your email copy
- Benchmark your current results
- Segment your list in several ways
- Have new promotions every week
Correct

Incorrect

Category : Uncategorized

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Reviews :

Students : Unlimited Members

Instructor : Sohail Irfan

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